Earlier this week I had the chance to speak at Suffolk University Law School to a group of young law students who would be taking the bar and starting their careers as lawyers in the following year.
I was invited on behalf of a long time friend and client, Eric Parker, who is an adjunct professor and teaches a class there.
I gave a basic presentation but wanted to give them some good advice about Legal Marketing. I gave them examples of how powerful a tool a law firm website can be. I told them all about the various ways they could drive leads, through Search Engine Optimization, and social media marketing on places such as Linkedin, and through review marketing and specialized sites like Avvo.
One of the main take-aways for them was that they had the power to start doing marketing themselves now. Even though they might not be part of firm or even considering starting their own firm, they could start a blog and write about a specialized area of the law they were interested in. And they certainly had the power to go in and create an active Linkedin profile, with their interests and activities. At that Linkedin profile they had the power to post article at least once per week. And maybe write one themselves every other month. It could be about an article in the news or something that they learned in one of their law school classes, or even an event in the legal community.
What better advertisement for themselves that a series of Linkedin postings showing them at legal events that benefit the community. If they did that for a year it would give them much greater exposure and visibility. This consistency is the foundation of legal marketing.