If I asked 100 attorneys the main reason why someone hired them they might pause for a moment and say “isn’t it obvious?” But all kidding aside they probably would answer 9 out of 10 that there was a good fit and a there was a connection. Maybe there was a professional connection or someone had spoken highly of their work.
If you do not know the client personally then that connection really takes place when you meet a client either in person or over the phone. Your hope is that this meeting will transform the person into a new client. But what goes on in the mind of a potential client prior to their meeting with you? They may have a legal issue that they can’t solve and they need your expertise and guidance. Or it might be a business issue that is uncharted territory for them, it also could be an litigation issue or something in family law. People want to hire you to help them solve their problems so how can you speak to the person before they know who you are?
A great way you can speak to the person before they call or meet with you is to make a professional video, it is just an absolutely great way to connect with potential visitors viewing your site. That person might be a little bit concerned or worried with their legal issue but it’s an easy way to show them what you do and who you are. Here’s an example of a video we did for a client. The key ingredient to the success of this video is that the attorney comes across as someone you would want to hire for your divorce, she is kind, knowledgeable and experienced.
High Net Worth Divorce Attorney Karla Mansur was really accessible and came across very well in the video below. And that’s really all it is – it’s just relaxing and coming across as an easy person to work with that’s going to give the client the attention they need. If you are thinking about reaching clients before they even meet you, then video is a great way for you to turn prospective clients into actual clients.