This past February, Founder and President of Qlegal, Francis McGovern, spoke at Suffolk University Law School in Boston about the importance of marketing and search engine optimization in the legal profession.
Offered by the Center for Advanced Legal Studies, McGovernâs session was part of a day-long offering titled âJumpstarting Your Practice: A Roadmap for Success.â McGovern took part in a panel titled âFinding Clients, Working with Clients, Keeping Clients,â which was moderated by Eric J. Parker, who is currently on the board of the school.
McGovernâs seminar on legal marketing delved into the importance of SEO, what it is and how it works to increase traffic to your firmâs website, and in turn, creates more business opportunities for your practice. Legal marketing is an aspect of law that should not be overlooked in such a competitive industry, and McGovernâs experience in the field makes him a knowledgeable source on the subject, and he was happy to share his expertise with the students of Suffolk University Law School.