Attorneys why are you waiting to redesign your website? This is a question that I ask many attorneys. Our conversations often start around marketing and capabilities and I usually ask what’s important to the firm, what type of work do they want to bring in? Then the website comes up in conversation and I asked how they feel about it and they might say it’s okay, or I hate it, or I’ve got to do something with it. And usually those websites haven’t been updated for 3 to 5 years or even longer.
And I am up front in our conversation that it’s in my interest to redo their website but there is a reason for that, it’s also in their best interest. There is a lot of benefit that a firm can get by having an up-to-date, search engine friendly, mobile friendly, and secure website. If I can start a program for them with an optimized site, then I can help get them new clients and in turn keep them as clients.
They may say, that well, we get most of our leads from referrals and we really don’t need work to come in from the website. But that doesn’t mean that it can’t, and that we can’t make a difference in their practice and their revenue. If they have an attractive website that represents their skills and abilities as attorneys, then we can optimize that site in such a way to help it produce continual leads to their practice.
Sometimes I make the analogy that you wouldn’t wear a five-year-old suit or outfit to meet an important client you wouldn’t use an outdated form of presentation, or print out something that looks bad. Just like you wouldn’t use a flip phone to text a client. A client website is an asset that they need to utilize and if they follow a process and pattern of updating that website against a specific set up keywords then that website will become more popular and deliver new clients. Another example is you wouldn’t hold an event for potential clients and then hire someone who wasn’t good at meeting people to field inquiries. If people are looking up your site on a mobile device which between 40% and 50% of new visitors are, then you’re wasting that opportunity, so my point is don’t waste it, don’t wait.
Why should you wait or disappoint clients? Why should you say to them I don’t care about being current or modern? I don’t care about the impression my Website makes. What other details are you forgetting or are you not looking out for on their behalf?