“The Quality Seeker,” is a phrase and concept used to define and describe a phenomenon that tends be true for most informational needs and internet searches. When a person needs something, whether an answer or an idea, a solution to a problem, a service, a law firm or something new or different – then they begin to seek. First and instinctively, they search what they know, their memory and their knowledge. They then move onto people they know, and resources and data that is readily available to them. They search online for services, information, connections, media etc. They want to find the highest quality information at the fastest rate. This is how many internet searches begin and how many end. Understand “The Quality Seeker” and how it pertains to your law firm’s business objectives and you can master the challenges of search.
When evaluating and improving your online presence. Qlegal can help you find your firm’s unique path to reach your “Quality Seeker,” those clients that need your business but don’t yet know that it exists.