Law Firms Should Avoid These Online Marketing Mistakes: Part 2

If you are a law firm who is avoiding Search Engine Optimization (SEO) for your website, this is a major problem. As Forbes.com claims: “SEO and search algorithms are constantly evolving, but they are not going away. Keywords are getting much more specific and sophisticated.” This is absolutely true. Think about Google’s latest algorithm, which judges websites on whether they are mobile friendly or not. By “mobile friendly,” we mean that the website must be a good experience for users on a smartphone. If your law firm’s website is considered mobile friendly, it will have better search results. Those websites that are not mobile friendly will be pushed down in the Google rankings. Therefore, the combination of staying current with algorithms and SEO strategies will help a law firm’s online presence immensely.

If you have a website, think about its content. How do you present yourself physically on the site? In other words, if you have a photo of yourself in a pair of jeans and a tee shirt, that may be a problem for prospective clients who are looking for a professional, top-notch attorney. Look at how other lawyers appear in photos. Most likely, they are in suits, pantsuits, or in business attire, such as professional dresses and shirts. Hair and makeup must look professional, as well as the photo’s background.

In the same vein, if your website doesn’t have video, you need to add it. Having a professional video is a must nowadays. Potential clients want to see how lawyers look and talk, and they want to receive a sense of the lawyer’s personality and presentation. However, the video must be professional. It’s best to hire a professional Internet marketing service that has a videographer. It’s a good idea to have a script and actors if needed. Videos are proven to increase traffic to your website too.

Do you have any commendations? For example, has Martindale-Hubbell given you a strong AV rating, or have you received a Super Lawyer award for your state or city? Think about your track record. If you’ve never lost a case as a prosecutor, for instance, you should include that on your website, as well as any awards or commendations you may have received. If you or the firm has represented a well-known client or been involved in a well-known case, that’s something to mention too.

At Qlegal, we are happy to discuss how to increase your law firm’s online presence and Internet marketing, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your or your law firm’s visibility, please contact us at 617-816-2969 or use our contact form.

This blog was inspired by an article from Forbes

Law Firms Should Avoid These Online Marketing Mistakes: Part 1

Law firms have to walk a fine line between promoting themselves online and not overreaching in regard to advertising. They must adhere to ethics and guidelines. However, in doing so, law firms shouldn’t avoid Internet marketing altogether, and when done the right way, it can be a very powerful tool to attract clients. For example, some firms believe they don’t have to have an online presence at all. That’s a huge mistake. By not having a well-maintained and up-to-date website, they are missing out on securing potential clients and basically giving them up to their competitors who do have a strong online presence.

A big mistake that some law firms make is advertising the wrong things on their websites. For instance, if you’re a lawyer, you may think it’s straightforward and helpful to a potential client to advertise your hourly or billable rates. But it probably will damage your financial success in the end. Why? If you charge the same rate for every client, that doesn’t take into account the length and complexity of a case. Some cases may be resolved quickly and easily, while others may take a long time and are quite complex in nature. It’s best not to advertise any billable rates on your site or online. Meet with the potential client first and receive a sense of time and complexity, and then you can start talking about rates. Remember, your online presence draws potential clients to the consultation.

Also in regard to finances, do you do pro bono work? If so, that’s great! It shows a sense of giving back to the community and highlights what is important to your firm, besides money. Therefore, on your website or social media pages, you want to discuss your pro bono work and maybe talk a little about why it’s important to the firm overall. As Forbes.com correctly mentions: “If your firm has no time or inclination to get SEO and keyword strategy right, then outsource it. But get it done.” Basically, Search Engine Optimization (SEO) is critical for your website. You must have the right keywords and content to be visible in searches. If you let SEO lag, then you are losing potential clients on a daily basis.

At Qlegal, we are happy to discuss how to increase your law firm’s online presence and Internet marketing, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your or your law firm’s visibility, please contact us at 617-816-2969 or use our contact form.

 

This blog was inspired by an article from Forbes