Ethics of Lawyer LinkedIn Profiles

Are you a lawyer with a LinkedIn profile? You may want to consider how you’re portraying yourself in your profile. If you are accurately and honestly listing what you do, you should be fine. However, if you are stating that you practice a type of law you don’t or you are advertising for services, it could be a red flag. According to ABA Journal:

Lawyers should exclude inaccurate recommendations and endorsements, according to the March 10 opinion (PDF) by the New York County Lawyers Association Professional Ethics Committee. The opinion provides an example. A lawyer who practices matrimonial law should remove an endorsement for international transactional law if the lawyer has no actual experience in the area.

The National Law Journal also weighed in the on the subject and discussed the fact that an attorney LinkedIn profile may be a form of advertising. It also addressed a disclaimer on profiles that say prior results don’t guarantee similar outcomes. For instance, if a lawyer achieved a not guilty verdict for a client in one case, that doesn’t mean it guarantees the same result in another case. Either way, lawyers should stay tuned to further ethic decisions in regard to LinkedIn profiles.What do you do if you find that your profile is not up to the code of ethics? You can fix it yourself to ensure that you are remaining within the law. For instance, add the aforementioned disclaimer. Make sure that when you list yourself as a specialist, you only list what you are certified in.

Here at Qlegal, we are happy to advise you on social media. We understand platform, theme, and most importantly, how to achieve a top search ranking in the Google results. We will discuss the options of increasing your social media presence. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to increase your business, please contact us at 617-816-2969 or use our contact form.

Note to Lawyers: Creating Your Quality

Trust, experience and results.

In Law, perception is everything. How the client sees you and how you are able to make the client see you is instrumental in engaging them. In order to connect with your clients you must impart trust, experience and your ability to get results.

These are the three main things a lawyer should focus their energy on with new clients. People need to be able to count on their lawyer and trust them to maintain their confidence and know that they have handled their type of issue before, and resolved the issue favorably for their clients.

It’s one thing, to convey this and to gain it in person, and it is very possible to do that at an in person meeting. Many lawyers are born communicators. They know the questions prospects will have and they know how to give answers in a deliberate way. It’s not an act but more the effect of a demeanor. It’s a combination of their experience, personality and the ability to communicate.

What about when a meeting does not happen? Most clients these days will find you online. What and how do you convey these things from a website? How do you create trust, convey experience and results through a computer monitor or a phone? Depending on the type of the law your approach will need to vary.  How do you convey the quality of your trustworthiness, your experience and your results? Answer the questions your prospects might have by carefully diagnosing the search patterns and questions they have. Answer this in the content, the faq’s, the pictures and the videos and social media that you put forth and if can convey trust, experience and results, then you can capture them as clients.