The Quality Of The Law

Process. Search. Strategy.


Cost effective analysis and strategy

Qlegal is an online marketing agency dedicated to improving the quality of legal marketing for our clients.

Congratulations to Katie Rutter

At Qlegal we like to recognize some of the great people working in the legal marketing field. One of the most talented, smart and easy to work with legal marketers in Boston is Katie Rutter of Katie Rutter consulting. Katie is the president-elect of the legal marketing association’s New England Chapter. Congratulations Katie! Katie Rutter […]

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SEO & Your Law Firm Redesign – Looking Your Website in the Mirror!

Sometimes when we look in the mirror we like what we see. Sometimes. Other times maybe we know we need to make a change. We just want to look better. Maybe it has been three years or 4 years or really 5 years or more since you have redesigned the firm’s website. What is it […]

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Law Firm Photoshoot with Brian Smith and Twin Lens Media

Just this past week Qlegal held another successful video shoot with Brian Smith and Brian Tortola. We have used Brian Smith for a number of legal photo and legal video projects in the past. Brian has been doing legal and corporate photography in Boston for a number of years and we have worked with him […]

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Lawyers for the One Fund

Members of the legal and business communities are coming together to assist the victims of the Boston Marathon bombing on September 20th. A lively night of Jazzmusic by renowned Jazz singer Lauren White will take place after a networking event with cocktails and fabulous food. QLegal is a proud sponsor of the event hosted at […]

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The Best Defense is a Strong Offense in Legal Marketing and (Publishing)

If you are the chief marketing officer or managing partner of a law firm, you need to be proactive about how your firm deals with and responds to client issues, disagreements and negative client interactions. How can you take a strong stand and yet make sure that those disagreements don’t see the light of day? […]

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How to “Sell” Your Legal Services without Selling Out

In the past, individuals would often contact a lawyer using more traditional methods, such as yellow pages, referrals and word of mouth.  Now rather than location being listed in a phone book, law firms need to reach out and be proactive in obtaining new clients.  In a competitive marketplace law firms are coming to terms […]

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Qlegal Founder Talks Legal Marketing at Suffolk Law

This past February, Founder and President of Qlegal, Francis McGovern, spoke at Suffolk University Law School in Boston about the importance of marketing and search engine optimization in the legal profession. Offered by the Center for Advanced Legal Studies, McGovern’s session was part of a day-long offering titled “Jumpstarting Your Practice: A Roadmap for Success.”  […]

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Note to Lawyers: Creating Your Quality

Trust, experience and results. In Law, perception is everything. How the client sees you and how you are able to make the client see you is instrumental in engaging them. In order to connect with your clients you must impart trust, experience and your ability to get results. These are the three main things a […]

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