Legal Marketing Case Studies - Law Firm Marketing and Legal Marketing - Qlegal

Representative Clients and Legal Marketing Expertise

Massachusetts Personal Injury - Multi-State Firm

Massachusetts by virtue of its small size and high number of lawyers is one of the most competitive states for personal injury claims. Qlegal has worked with one of Massachusetts' top personal injury law firms for over four years. At the outset of the program the firm had a flash heavy Website with a flash movie intro. Qlegal opened up the homepage to be more reflective of each of the personal injury practice groups and developed structured and dedicated program of Practice Group Optimization that was targeted to generate potential case leads. A new focus of the Website was to feature the previous successes of the firm and leverage the personal injury expertise to convert more clients and connect existing clients back to the firm with an e-newsletter. The firm has received a steady increase in monthly lead flow rising from little to no leads per month to over hundreds of inquiries per month. The focus of the program is now on sustaining gains, targeting new practice specialties and maintaining the edge over other competitive firms in the Boston area. The program was so successful the firm launched other affiliate offices in three other states.

Private Equity & Venture Capital - National Firm

A managing partner within a large national firm was also the head of the Venture Capital Law practice. He wanted to gain more visibility for his practice group. Qlegal developed a marketing plan to highlight the deals and expertise of the practice group by industry specific content and expert briefs on each industry. Qlegal helped guide the practice members through a practice group optimization workshop and determined that the firm's existing flash-based Website was not adequate to serve the needs for visibility and Qlegal consulted on the build of new site. Mid-project firm merged with larger national firm and larger firm developed Website with in-house staff.

Boston Criminal Law - Solo Practice

A highly regarded criminal lawyer, who was a principal at one of the larger criminal firms in Boston, left the firm to start his own practice. He turned to Qlegal to a develop a focused plan to improve lead flow and create the awareness of his new practice. This included the development of a Web presence, a targeted advertising campaign for distinct areas within his criminal practice, along with ongoing content development. Through a consistent program of practice group optimization, using case reports and criminal legal briefs and a series of informative FAQ's, monthly web inquiry flow grew four times what is was before beginning the program. The attorney continues to receive a dramatic increase in new inquiries from criminal defendants.

Las Vegas Personal Injury Law - Four Member Practice Group

A small business and personal injury practice joined forces with a larger Personal Injury Firm with a new practice in Las Vegas. Qlegal developed a strategic plan to target potential case leads in Las Vegas and the surrounding metropolitan area. A series of new landing pages were developed along with supporting content highlighting the lead attorney's expertise and then an aggressive practice group optimization program was launched establishing an immediate and steady lead flow that has grown over time. This program was particularly successful in that it recognized the distinct aspects of tort cases in Las Vegas targeting a heavy transient population that often results in a high amount of premises liability and personal injury cases.

Contact Qlegal today at 617-241-4280 to learn how to put their legal marketing expertise to work for you .

Qlegal is a new legal marketing solution for Lawyers and Law Firms. To schedule a convenient, no obligation consultation to learn how Qlegal can help you achieve your business development goals, call us at 617-241-4280.