Speaking at The Mass Bar Association – Avvo’s First Impression

Last month I had the chance to speak at The Mass Bar Association…. Content marketing specialist Kristen Lovett, and search engine optimization guru Francis McGovern will help you learn how to use online marketing target to new clients, enhance relationships with your existing clients, and raise your visibility.

It was a great group of seasoned attorneys, many in the group were solo practitioners. There were a lot of questions. One topic that came up was whether or not to complete your Avvo profile. I stressed to the attorneys that I felt it was very important to complete that especially for legal consumers (who don’t understand the compulsory nature of Avvo.) Attorneys know that they get a profile on Avvo whether they want it or not.  Consumers see a profile on Avvo which is all over the search results and they presume the rating to be based on something (not whether the attorney has filed out the compulsory profile information.) An incomplete profile will result in a low rating and a low first impression. Fill out your profile on Avvo and make a strong first impression.

Speaking at Suffolk University Law School

Earlier this month I had the chance to speak at Suffolk University Law School to a group of young law students who would be taking the bar and starting their careers as lawyers  in the following year.  I wanted to give them some good advice about Legal Marketing.  I stuck to principles and I told them all about the various ways they could drive leads, through Linkedin, through organic search, social media, content marketing, specialized sites like Avvo. But I tried to impress up on them the fact it was just important that they hustle when it comes to marketing. Not only was what they said important, but how often they said and it and how dedicated they were at it. In order to succeed in the future of legal marketing in any competitive market, you need to be 1. Creative – you need to express original ideas that are just as good if not better than your competition. 2. Quality – attorneys need to find ways to leverage their own expertise and the experts in their firms. 3. Dedication – this is most important. One blog or landing page will not get you to the eternally shifting finish line on the first page of Google.  It’s an everyday effort that requires teamwork, time and effort.

Linkedin for Lawyers

An important element of an SEO and marketing campaign for Lawyers is getting out your ideas to your network. If your firm is out on the cutting edge and you are serving your clients with the best practices and latest techniques, then you want to let people know. One great way that you can do this is through social media outlets like Linkedin.

Many of our legal marketing plans and campaigns include a social media stream. We have found that with a consistent stream of good ideas, not just (a firm’s own content) but other ideas and articles that can help solidify an attorney’s standing as valued member of the legal community.

This is especially true regarding social networking. If you have great ideas or even if you just share great ideas. People will want to connect with you.

We have advised many clients on how to increase their presence on Linkedin. If you have a great looking website and have a strong reputation as a smart legal marketer then you can and should market those ideas through the network. Some clients have even increased their connections into the thousands.

If you need help understanding how best to leverage Linkedin then give Francis McGovern a call today at 617-816-2969

Law Firms Should Avoid These Online Marketing Mistakes: Part 2

If you are a law firm who is avoiding Search Engine Optimization (SEO) for your website, this is a major problem. As Forbes.com claims: “SEO and search algorithms are constantly evolving, but they are not going away. Keywords are getting much more specific and sophisticated.” This is absolutely true. Think about Google’s latest algorithm, which judges websites on whether they are mobile friendly or not. By “mobile friendly,” we mean that the website must be a good experience for users on a smartphone. If your law firm’s website is considered mobile friendly, it will have better search results. Those websites that are not mobile friendly will be pushed down in the Google rankings. Therefore, the combination of staying current with algorithms and SEO strategies will help a law firm’s online presence immensely.

If you have a website, think about its content. How do you present yourself physically on the site? In other words, if you have a photo of yourself in a pair of jeans and a tee shirt, that may be a problem for prospective clients who are looking for a professional, top-notch attorney. Look at how other lawyers appear in photos. Most likely, they are in suits, pantsuits, or in business attire, such as professional dresses and shirts. Hair and makeup must look professional, as well as the photo’s background.

In the same vein, if your website doesn’t have video, you need to add it. Having a professional video is a must nowadays. Potential clients want to see how lawyers look and talk, and they want to receive a sense of the lawyer’s personality and presentation. However, the video must be professional. It’s best to hire a professional Internet marketing service that has a videographer. It’s a good idea to have a script and actors if needed. Videos are proven to increase traffic to your website too.

Do you have any commendations? For example, has Martindale-Hubbell given you a strong AV rating, or have you received a Super Lawyer award for your state or city? Think about your track record. If you’ve never lost a case as a prosecutor, for instance, you should include that on your website, as well as any awards or commendations you may have received. If you or the firm has represented a well-known client or been involved in a well-known case, that’s something to mention too.

At Qlegal, we are happy to discuss how to increase your law firm’s online presence and Internet marketing, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your or your law firm’s visibility, please contact us at 617-816-2969 or use our contact form.

This blog was inspired by an article from Forbes

Law Firms Should Avoid These Online Marketing Mistakes: Part 1

Law firms have to walk a fine line between promoting themselves online and not overreaching in regard to advertising. They must adhere to ethics and guidelines. However, in doing so, law firms shouldn’t avoid Internet marketing altogether, and when done the right way, it can be a very powerful tool to attract clients. For example, some firms believe they don’t have to have an online presence at all. That’s a huge mistake. By not having a well-maintained and up-to-date website, they are missing out on securing potential clients and basically giving them up to their competitors who do have a strong online presence.

A big mistake that some law firms make is advertising the wrong things on their websites. For instance, if you’re a lawyer, you may think it’s straightforward and helpful to a potential client to advertise your hourly or billable rates. But it probably will damage your financial success in the end. Why? If you charge the same rate for every client, that doesn’t take into account the length and complexity of a case. Some cases may be resolved quickly and easily, while others may take a long time and are quite complex in nature. It’s best not to advertise any billable rates on your site or online. Meet with the potential client first and receive a sense of time and complexity, and then you can start talking about rates. Remember, your online presence draws potential clients to the consultation.

Also in regard to finances, do you do pro bono work? If so, that’s great! It shows a sense of giving back to the community and highlights what is important to your firm, besides money. Therefore, on your website or social media pages, you want to discuss your pro bono work and maybe talk a little about why it’s important to the firm overall. As Forbes.com correctly mentions: “If your firm has no time or inclination to get SEO and keyword strategy right, then outsource it. But get it done.” Basically, Search Engine Optimization (SEO) is critical for your website. You must have the right keywords and content to be visible in searches. If you let SEO lag, then you are losing potential clients on a daily basis.

At Qlegal, we are happy to discuss how to increase your law firm’s online presence and Internet marketing, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your or your law firm’s visibility, please contact us at 617-816-2969 or use our contact form.

 

This blog was inspired by an article from Forbes

How to Make Your Law Firm’s Website Mobile Friendly

In today’s world, there are many lawyers and law firms out there. This translates into stiff competition for one field of law. Thus, it is absolutely necessary that, as a lawyer, you have a professional website that incorporates Search Engine Optimization (SEO) and mobile friendliness. The former is using strategies, techniques, and tactics to affect a website’s visibility in the search rankings. For instance, you would use SEO to help move your website from the tenth page of Google to the first page when people search for your field of law. The latter, mobile friendliness, is a new concept. Your website should be “mobile friendly” so that it shows up looking professional and readable on a smartphone. If it does not, your Google search engine ranking will be negatively affected as of April 2015. Therefore, it’s crucial to make your website mobile friendly.

Not only is it important for Google, it’s important for your law firm. Think about how many lawyers would show up in your area in a Google search for “divorce lawyer.” Probably a lot. You want to ensure being in the top results for Google, so potential clients find you first. Also, people use their smartphones today to search for everything. Long gone are the days of waiting to go home and search on a computer. The way people search has changed, and you must keep up with the demand of smartphone search. At this point, you may be saying to yourself, “I agree, but what can I do?”

First of all, at Qlegal, since we have a unique brand of combining our SEO expertise with the creation and management of websites, we are happy to help your website become mobile friendly. We recommend the first step for you—which is very easy and will take less than 30 seconds of your time—is to take Google’s Mobile-Friendly Test. Simply type in your web page’s URL and click Analyze. If your website is mobile friendly, then great. If not, please contact us for the next steps and we’ll help you make your firm’s website mobile friendly.

At Qlegal, we’ve had years of experience working for large and small law firms. We manage their SEO by creating unique and strategized content to help them move up in the Google search rankings. Additionally, we focus on local search, so your law firm is found on Google easily in your local area. For lawyers who work nationally and internationally, we also service you as well by helping to ensure a larger outreach for your potential clients. If you’d like to make your website mobile friendly, please contact us at 617-816-2969 or use our contact form.

ABA Journals Gives Free Memberships to Law Students

Are you a law student looking to keep up on the latest legal news and court cases and verdicts? If so, the American Bar Association (ABA) has sweetened the pot for law students. The ABA Journal will now provide free memberships for current law students. However, students must attend ABA-approved schools. According to the ABA, “Students who join will have access to the ABA Job Board, free career advice webinars, complimentary continuing legal education seminars and member discounts. They will also receive four digital and print issues of Student Lawyer magazine, plus a digital subscription to the monthly ABA Journal.”

This is an ideal circumstance for any aspiring lawyer who wants to secure a job or start her practice right away. When doing the latter, there are many things to consider, such as creating a website for your practice. A practicing attorney must have a website in order to be found today. When creating that website, do you know it must be mobile-friendly to be in the top search engine rankings in Google? Also, do you know that SEO (Search Engine Optimization) is key to being found in Google, and in being found on the first page of Google? Think about how many aspiring lawyers and current lawyers are out there. You want to make sure you’re found right away.

What happens if you’re studying 24-7 or you’ve just opened your practice? You can either figure out everything yourself or speak to us here at Qlegal. We’re happy to discuss your website ideas and guide you to stand out in the online, legal world. We will discuss with you how to build a solid and memorable online presence, especially in a sea of lawyers with websites.

Here at Qlegal, we are happy to advise you on building your website. We understand platform, theme, and most importantly, how to achieve a top search ranking in the Google results. We will discuss the options of increasing your online presence. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to increase your business, please contact us at 617-816-2969 or use our contact form.

Amanda Knox to Seek Compensation

Amanda Knox is an infamous name in the legal world. Her recent acquittal landed her in the news once again, and according to reputable news outlets, she will be seeking compensation for her time in Italian prison. Her story came to light when in 2007 she was accused of murdering Meredith Kercher. The news outlets dubbed her “Foxy Knoxy” in regard to her perceived youthful beauty. The prosecution weaved a story of a jealous love triangle gone wrong with Kercher as the victim. When at the crime scene, Italian police were accused of not handling evidence correctly and not following procedure, thus allegedly hindering the investigation. The case reached bizarre heights when Knox was seen doing cartwheels and splits at the police station upon learning of her friend Meredith’s death. Her strange behavior raised suspicion around the world. Was this girl wrongly accused and grieving in a mentally unstable way…Or is she a coldblooded killer?

It’s likely we’ll never know the answer. But in regard to the legal community, the Amanda Knox case is one that will not be forgotten any time soon. Though she has supposedly moved on with her life (she graduated college, has a writing job, and is engaged), she still fascinates the American public. It is a case for a lawyer to study. For instance, if you, as an attorney, had to defend a client like Amanda Knox, how would you go about it and how would you handle and strategize for the incessant media demand?

If you are looking for clients in the area of criminal defense or any other area of the law, it’s best to increase your web presence. There are many lawyers out there, and to be found at the top of the search engines, especially Google, is extremely helpful in securing clients.

Here at Qlegal, we are happy to advise you on your web presence. We understand platform, theme, and most importantly, how to achieve a top search ranking in the Google results. We will discuss the options of increasing your web presence and search engine rankings. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to increase your business, please contact us at 617-816-2969 or use our contact form.

Ethics of Lawyer LinkedIn Profiles

Are you a lawyer with a LinkedIn profile? You may want to consider how you’re portraying yourself in your profile. If you are accurately and honestly listing what you do, you should be fine. However, if you are stating that you practice a type of law you don’t or you are advertising for services, it could be a red flag. According to ABA Journal:

Lawyers should exclude inaccurate recommendations and endorsements, according to the March 10 opinion (PDF) by the New York County Lawyers Association Professional Ethics Committee. The opinion provides an example. A lawyer who practices matrimonial law should remove an endorsement for international transactional law if the lawyer has no actual experience in the area.

The National Law Journal also weighed in the on the subject and discussed the fact that an attorney LinkedIn profile may be a form of advertising. It also addressed a disclaimer on profiles that say prior results don’t guarantee similar outcomes. For instance, if a lawyer achieved a not guilty verdict for a client in one case, that doesn’t mean it guarantees the same result in another case. Either way, lawyers should stay tuned to further ethic decisions in regard to LinkedIn profiles.What do you do if you find that your profile is not up to the code of ethics? You can fix it yourself to ensure that you are remaining within the law. For instance, add the aforementioned disclaimer. Make sure that when you list yourself as a specialist, you only list what you are certified in.

Here at Qlegal, we are happy to advise you on social media. We understand platform, theme, and most importantly, how to achieve a top search ranking in the Google results. We will discuss the options of increasing your social media presence. We’ve had years of expertise in search engine optimization (SEO), social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to increase your business, please contact us at 617-816-2969 or use our contact form.

Boston Legal Marketing Clients & Longevity

At Qlegal we have had the privileged to work with some incredible clients over the years and really get the chance to serve as partners with the law firms we work with. We strive to keep improving year to year what we deliver for clients and we take pride in the results that we have been able to get for our clients. The average number of years that a client has been with us over 2 years (that renewed an annual agreement at least once) is 7 years. Our relationships last because we understand how to listen and we have the ability create marketing plans that work. Whether it’s criminal law, personal injury, workers’ compensation, divorce, mediation, real estate or business law. We can get results. We can improve the long term quality of your law firm’s presence online.