How to “Sell” Your Legal Services without Selling Out

In the past, individuals would often contact a lawyer using more traditional methods, such as yellow pages, referrals and word of mouth.  Now rather than location being listed in a phone book, law firms need to reach out and be proactive in obtaining new clients.  In a competitive marketplace law firms are coming to terms with the necessity of “selling” their services.  While it is a hard idea for many to grasp, it is a reality for successful practices.  When some think of selling, they picture television advertisements and over-the-top advertising strategies, which may seem out of place if it is not your style.  You need to be proud and confident about your services, and in some cases, shout it from the rooftops.

While “selling” has long been an important concept, the internet and social media, it is becoming increasingly necessarily and ever more competitive, since there are so many lawyers and places for lawyers to be.  Many law firms continue to turn to marketing professionals to increase their visibility. While large practices may have their own marketing coordinator on staff, or perhaps an entire marketing department, smaller firms and solo practitioners may not have the luxury of such an expense and they need to be creative, deliberate and smart about what they do.

Qlegal can help.  We can tailor a strategy with the needs of individual lawyers or law firms in mind.  From evaluating your website, maximizing its impact and improving the effectiveness of your social media efforts, you can “sell” without selling out.

Qlegal Founder Talks Legal Marketing at Suffolk Law

This past February, Founder and President of Qlegal, Francis McGovern, spoke at Suffolk University Law School in Boston about the importance of marketing and search engine optimization in the legal profession.

Offered by the Center for Advanced Legal Studies, McGovern’s session was part of a day-long offering titled “Jumpstarting Your Practice: A Roadmap for Success.”  McGovern took part in a panel titled “Finding Clients, Working with Clients, Keeping Clients,” which was moderated by Eric J. Parker, who is currently on the board of the school.

McGovern’s seminar on legal marketing delved into the importance of SEO, what it is and how it works to increase traffic to your firm’s website, and in turn, creates more business opportunities for your practice.  Legal marketing is an aspect of law that should not be overlooked in such a competitive industry, and McGovern’s experience in the field makes him a knowledgeable source on the subject, and he was happy to share his expertise with the students of Suffolk University Law School.