The Quality Of The Law

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Cost effective analysis and strategy

Qlegal is an online marketing agency dedicated to improving the quality of legal marketing for our clients.

Linkedin for Lawyers

An important element of an SEO and marketing campaign for Lawyers is getting out your ideas to your network. If your firm is out on the cutting edge and you are serving your clients with the best practices and latest techniques, then you want to let people know. One great way that you can do this is through social media outlets like Linkedin.

Many of our legal marketing plans and campaigns include a social media stream. We have found that with a consistent stream of good ideas, not just (a firm’s own content) but other ideas and articles that can help solidify an attorney’s standing as valued member of the legal community.

This is especially true regarding social networking. If you have great ideas or even if you just share great ideas. People will want to connect with you.

We have advised many clients on how to increase their presence on Linkedin. If you have a great looking website and have a strong reputation as a smart legal marketer then you can and should market those ideas through the network. Some clients have even increased their connections into the thousands.

If you need help understanding how best to leverage Linkedin then give Francis McGovern a call today at 617-816-2969

Law Firms Should Avoid These Online Marketing Mistakes: Part 2

If you are a law firm who is avoiding Search Engine Optimization (SEO) for your website, this is a major problem. As claims: “SEO and search algorithms are constantly evolving, but they are not going away. Keywords are getting much more specific and sophisticated.” This is absolutely true. Think about Google’s latest algorithm, which judges websites on whether they are mobile friendly or not. By “mobile friendly,” we mean that the website must be a good experience for users on a smartphone. If your law firm’s website is considered mobile friendly, it will have better search results. Those websites that are not mobile friendly will be pushed down in the Google rankings. Therefore, the combination of staying current with algorithms and SEO strategies will help a law firm’s online presence immensely.

If you have a website, think about its content. How do you present yourself physically on the site? In other words, if you have a photo of yourself in a pair of jeans and a tee shirt, that may be a problem for prospective clients who are looking for a professional, top-notch attorney. Look at how other lawyers appear in photos. Most likely, they are in suits, pantsuits, or in business attire, such as professional dresses and shirts. Hair and makeup must look professional, as well as the photo’s background.

In the same vein, if your website doesn’t have video, you need to add it. Having a professional video is a must nowadays. Potential clients want to see how lawyers look and talk, and they want to receive a sense of the lawyer’s personality and presentation. However, the video must be professional. It’s best to hire a professional Internet marketing service that has a videographer. It’s a good idea to have a script and actors if needed. Videos are proven to increase traffic to your website too.

Do you have any commendations? For example, has Martindale-Hubbell given you a strong AV rating, or have you received a Super Lawyer award for your state or city? Think about your track record. If you’ve never lost a case as a prosecutor, for instance, you should include that on your website, as well as any awards or commendations you may have received. If you or the firm has represented a well-known client or been involved in a well-known case, that’s something to mention too.

At Qlegal, we are happy to discuss how to increase your law firm’s online presence and Internet marketing, and the best part is, we’ll do it for you. We’ve had years of expertise in SEO, social media, content creation, and management of websites, especially in regard to top search results in Google. If you’d like to improve your or your law firm’s visibility, please contact us at 617-816-2969 or use our contact form.

This blog was inspired by an article from Forbes

Law Firms Should Avoid These Online Marketing Mistakes: Part 1

Law firms have to walk a fine line between promoting themselves online and not overreaching in regard to advertising. They must adhere to ethics and guidelines. However, in doing so, law firms shouldn’t avoid Internet marketing altogether, and when done the right way, it can be a very powerful tool to attract clients. For example, some firms believe […]

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How to Make Your Law Firm’s Website Mobile Friendly

In today’s world, there are many lawyers and law firms out there. This translates into stiff competition for one field of law. Thus, it is absolutely necessary that, as a lawyer, you have a professional website that incorporates Search Engine Optimization (SEO) and mobile friendliness. The former is using strategies, techniques, and tactics to affect a website’s visibility […]

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ABA Journals Gives Free Memberships to Law Students

Are you a law student looking to keep up on the latest legal news and court cases and verdicts? If so, the American Bar Association (ABA) has sweetened the pot for law students. The ABA Journal will now provide free memberships for current law students. However, students must attend ABA-approved schools. According to the ABA, “Students who join […]

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Amanda Knox to Seek Compensation

Amanda Knox is an infamous name in the legal world. Her recent acquittal landed her in the news once again, and according to reputable news outlets, she will be seeking compensation for her time in Italian prison. Her story came to light when in 2007 she was accused of murdering Meredith Kercher. The news outlets dubbed her “Foxy […]

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Ethics of Lawyer LinkedIn Profiles

Are you a lawyer with a LinkedIn profile? You may want to consider how you’re portraying yourself in your profile. If you are accurately and honestly listing what you do, you should be fine. However, if you are stating that you practice a type of law you don’t or you are advertising for services, it could be […]

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Boston Legal Marketing Clients & Longevity

At Qlegal we have had the privileged to work with some incredible clients over the years and really get the chance to serve as partners with the law firms we work with. We strive to keep improving year to year what we deliver for clients and we take pride in the results that we have been […]

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Congratulations to Katie Rutter

At Qlegal we like to recognize some of the great people working in the legal marketing field. One of the most talented, smart and easy to work with legal marketers in Boston is Katie Rutter of Katie Rutter consulting. Katie is the president-elect of the legal marketing association’s New England Chapter. Congratulations Katie! Katie Rutter […]

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SEO & Your Law Firm Redesign – Looking Your Website in the Mirror!

Sometimes when we look in the mirror we like what we see. Sometimes. Other times maybe we know we need to make a change. We just want to look better. Maybe it has been three years or 4 years or really 5 years or more since you have redesigned the firm’s website. What is it […]

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