The Quality Of The Law

Process. Search. Strategy.

IMPROVING
THE QUALITY OF MARKETING

Cost effective analysis and strategy

Qlegal is an online marketing agency dedicated to improving the quality of legal marketing for our clients.

Speaking at The Mass Bar Association – Avvo’s First Impression

Last month I had the chance to speak at The Mass Bar Association…. Content marketing specialist Kristen Lovett, and search engine optimization guru Francis McGovern will help you learn how to use online marketing target to new clients, enhance relationships with your existing clients, and raise your visibility.

It was a great group of seasoned attorneys, many in the group were solo practitioners. There were a lot of questions. One topic that came up was whether or not to complete your Avvo profile. I stressed to the attorneys that I felt it was very important to complete that especially for legal consumers (who don’t understand the compulsory nature of Avvo.) Attorneys know that they get a profile on Avvo whether they want it or not.  Consumers see a profile on Avvo which is all over the search results and they presume the rating to be based on something (not whether the attorney has filed out the compulsory profile information.) An incomplete profile will result in a low rating and a low first impression. Fill out your profile on Avvo and make a strong first impression.

Speaking at Suffolk University Law School

Earlier this month I had the chance to speak at Suffolk University Law School to a group of young law students who would be taking the bar and starting their careers as lawyers  in the following year.  I wanted to give them some good advice about Legal Marketing.  I stuck to principles and I told them all about the various ways they could drive leads, through Linkedin, through organic search, social media, content marketing, specialized sites like Avvo. But I tried to impress up on them the fact it was just important that they hustle when it comes to marketing. Not only was what they said important, but how often they said and it and how dedicated they were at it. In order to succeed in the future of legal marketing in any competitive market, you need to be 1. Creative – you need to express original ideas that are just as good if not better than your competition. 2. Quality – attorneys need to find ways to leverage their own expertise and the experts in their firms. 3. Dedication – this is most important. One blog or landing page will not get you to the eternally shifting finish line on the first page of Google.  It’s an everyday effort that requires teamwork, time and effort.

Linkedin for Lawyers

An important element of an SEO and marketing campaign for Lawyers is getting out your ideas to your network. If your firm is out on the cutting edge and you are serving your clients with the best practices and latest techniques, then you want to let people know. One great way that you can do this […]

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Law Firms Should Avoid These Online Marketing Mistakes: Part 2

If you are a law firm who is avoiding Search Engine Optimization (SEO) for your website, this is a major problem. As Forbes.com claims: “SEO and search algorithms are constantly evolving, but they are not going away. Keywords are getting much more specific and sophisticated.” This is absolutely true. Think about Google’s latest algorithm, which judges websites on […]

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Law Firms Should Avoid These Online Marketing Mistakes: Part 1

Law firms have to walk a fine line between promoting themselves online and not overreaching in regard to advertising. They must adhere to ethics and guidelines. However, in doing so, law firms shouldn’t avoid Internet marketing altogether, and when done the right way, it can be a very powerful tool to attract clients. For example, some firms believe […]

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How to Make Your Law Firm’s Website Mobile Friendly

In today’s world, there are many lawyers and law firms out there. This translates into stiff competition for one field of law. Thus, it is absolutely necessary that, as a lawyer, you have a professional website that incorporates Search Engine Optimization (SEO) and mobile friendliness. The former is using strategies, techniques, and tactics to affect a website’s visibility […]

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ABA Journals Gives Free Memberships to Law Students

Are you a law student looking to keep up on the latest legal news and court cases and verdicts? If so, the American Bar Association (ABA) has sweetened the pot for law students. The ABA Journal will now provide free memberships for current law students. However, students must attend ABA-approved schools. According to the ABA, “Students who join […]

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Amanda Knox to Seek Compensation

Amanda Knox is an infamous name in the legal world. Her recent acquittal landed her in the news once again, and according to reputable news outlets, she will be seeking compensation for her time in Italian prison. Her story came to light when in 2007 she was accused of murdering Meredith Kercher. The news outlets dubbed her “Foxy […]

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Ethics of Lawyer LinkedIn Profiles

Are you a lawyer with a LinkedIn profile? You may want to consider how you’re portraying yourself in your profile. If you are accurately and honestly listing what you do, you should be fine. However, if you are stating that you practice a type of law you don’t or you are advertising for services, it could be […]

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Boston Legal Marketing Clients & Longevity

At Qlegal we have had the privileged to work with some incredible clients over the years and really get the chance to serve as partners with the law firms we work with. We strive to keep improving year to year what we deliver for clients and we take pride in the results that we have been […]

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